STU WATTS
ROCK & POP PRODUCER/ENGINEER
ARTIST DEVELOPMENT STRATEGY SESSIONS
A 4-session process built to give you clarity, direction, and momentum
If you are an artist who wants more clarity, better direction, and a stronger plan around your music career, these sessions are designed to help you move forward with purpose. We look at where you are now, what is working, what is missing, and what practical steps will help you gain real momentum.
My background across performing, booking, band management, recording, production, mixing, live events, and industry conversations has shown me that most artists do not need more information — they need the right structure, the right priorities, and a plan they can actually follow. That is what these sessions are built to provide.
Across 4 x 2-hour sessions, we build clarity first, then go deep on the areas that will help you move forward immediately.
WHAT ARTISTS HAVE SAID
"Stu Watts’ strategy session completely changed how I manage my time and structure my days. His practical calendar-based approach helped me get clearer, more focused, and way more productive almost immediately." - Stefan Lagatta (Overdrive Music)
"The session helped me with ideas for running a business that I hadn’t really thought about before, also gained knowledge on recording and mixing guitar and other instruments. It was also great that I could ask any other burning questions I had about production or business. Well worth my time thanks 🙏" - BRZLM BEATS
WHAT WE UNPACK IN SESSION 1
Your background and what you have learnt over the years
Your wins from the last year
What is working and what is missing
Clarity on your goals and your “why”
Mapping out your five-year vision
A calendar audit of your actual time and availability
Choosing the best topics for the remaining sessions
CHOOSE THE TOPICS THAT WILL HELP YOU MOST
🎵Creative
Pre-Production
Production & Mixing
Recording
Songwriting
📈 Live Performance
Booking Gigs
Building Your Band
Building Your Team
Live Performance
Rehearsals
Touring
🎯 Marketing & Business
Contracts & Legal
Distribution
EPKs & Press Releases
Merchandising
Monetisation Streams
Music Marketing & Social Media
Networking
Personal Branding
Release Campaigns
🧠 Planning & Mindset
Financial Planning
Wellness & Mindset
Your first session helps us identify the most valuable focus areas for sessions 2–4, based on your goals, current challenges, and what will move you forward fastest.
WAYS TO WORK TOGETHER
HOW THE 4-SESSION PROGRAM WORKS
Session 1: Clarity and direction
We look at your background, what you have learnt over the years, your wins from the last year, what is working, what is missing, your goals, your “why”, your five-year vision, and your actual time and availability. From there, we choose the best focus areas for the remaining sessions.
Session 2: Deep Dive 1
A personalised deep dive into one of the priority areas that will help you move forward immediately.
Session 3: Deep Dive 2
We continue with another focused topic based on what will create the most progress for your project or career.
Session 4: Deep Dive 3
The final session focuses on another key area so you leave with greater clarity, momentum, and practical next steps.
FAQs
How are the sessions structured?
Each session runs for 2 hours and can be done via Zoom or in person at Marshall Street Studios. The first session is a foundation session where we get clear on your background, goals, current challenges, and priorities. The following 3 sessions are tailored deep dives into the topics that will help you most. Sessions are usually spaced out to give you time to reflect and take action between them.
Who are these sessions for?
These sessions are best for artists who want more clarity, stronger direction, and practical guidance around their next steps. You do not need to be highly experienced, but you do need to be open, honest, and ready to take action.
How much time do I need to commit?
The full program includes 4 x 2-hour sessions. Between sessions, you may also spend time reflecting, preparing, or taking action on the ideas we discuss. The exact amount depends on your goals and what we choose to focus on.
Rescheduling Policy:
Sessions can be rescheduled with at least 48 hours’ notice at no cost (subject to availability within program timeline). Cancellations or reschedules with less than 48 hours’ notice are treated as a used session and are not refundable or transferable. Repeated late cancellations or no-shows (more than two) may result in remaining sessions being cancelled with no refund. Full terms are detailed in the coaching agreement provided before starting.
What happens before the first session?
Before the first session, you will complete a short intake form so I can understand your background, goals, current activity, and where you feel stuck. This helps us use the first session properly and identify the best areas to focus on moving forward.
Can I book a single session instead?
Yes. If you want help with one specific issue, you can book a 1-hour or 2-hour strategy session. If you want a more structured process with greater depth and continuity, the 4-session program is the best option.
What if I want more support afterwards?
Some artists choose to return for additional strategy sessions after the program, especially if new goals or challenges come up. If that makes sense for where you are at, we can talk about the next best step once the program is complete.
PAYMENT & RESCHEDULING
•The 4-session program can be paid upfront or through an agreed payment plan
• Individual sessions must be paid upfront to confirm the booking
•Sessions can be rescheduled with at least 48 hours’ notice
•Sessions rescheduled with less than 48 hours’ notice may be forfeited
• Full terms will be provided before booking is confirmed
Ready for more clarity and momentum in your music career?
Book the 4-session Artist Development Program or start with a single strategy session.